One of my favourite books of 2017 was Ray Dalio’s “Principles”. If you’re not familiar with Ray Dalio, he’s the founder of Bridgewater Associates which is one of the most innovative financial management firms ever.
Daily Dose
Your Daily Dose of Marketing, Education, Mindset and Entertainment.
There is No Secret
Let me start by giving you a warning, in this email, I may mix metaphors and make all sorts of other storytelling mistakes, but you’re going to forgive me because I’m giving you advanced warning, I’m stunningly good looking, devilishly charming and unbelievably witty.
The Problem of Inattenional Blindness
Before we begin, I thought I would start by saying thanks to everyone that joined the Authority Matrix and I’m sure it’s going to really help you progress in your business. For those of you who had a look but for whatever reason, didn’t buy, thanks for the feedback from some of you and I’m planning to re-open it again in a few months if you want to join the waitlist.
The Road Ahead – 2018 Thoughts
Yesterday I talked about the year that was and said that today’s email would be about the year ahead. I’ve admittedly struggled to pull my full 2018 strategy together over the last month and it really only came together in the last couple days. I won’t go into too much detail, but I will talk about some of it and the mindset shifts so that you can maybe take away a few things you can apply to your own online business.
The Year That Was 2017
This is going to be the first part of a two-part email series – “The Year That Was” and “The Year That Will Be”. I’m going to warn you now, these will be a bit …
Maximizing Your Opportunities
For me, the best way to manage your life is to try and avoid extremism with respect to just about everything. Finances, work, fitness, food, relationships… Everything seems to work best when you inject moderation …
Don’t Be Like The Airlines
I’m a firm believer that you can learn so much about how to run your business by watching how other companies and industries run theirs so badly.
Your Customers Aren’t Lab Rats
Some of the grubbiest people online are the people who focus almost exclusively on conversion optimisation. Their sites are loaded with pop-ups, optin boxes, slide-ins and an array of things designed to make you do what they want you to do on their site irrespective of what brought you there or what you want to do.
Not The Next Big Thing
It’s that time of the year where we should all be starting to think about what we want to do with our business next year. Some people do business planning according to the financial years and at other times, but almost everyone pulls some kind of plan together at the new year.
Believing Your Own BS
Sometimes people construct a series of fictions that are so powerful and so convincing that they believe it themselves. They end up fooling themselves into believing what they are saying is so valuable that the idea that anyone would doubt their brilliance even for a second is unthinkable.