Why I’ve Gotten Back Into SEO in 2018

SEO is making a come back, mainly because content marketing has matured, with more people realising that quality is more important than quantity and social media traffic is becoming more expensive.

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Book Review: The Membership Economy

Book Review The Membership Economy

I read Robbie Kellman Baxter’s “The Membership Economy” for the first time almost two years ago when it was initially released.  I remember reading the book and making a bunch of mental notes about good ideas and thoughts for setting up and running a membership business, but at the time it didn’t really apply to me.  I always thought I’d go back and re-read “The Membership Economy” when it was more relevant.

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Book Review: Peak by Anders Ericsson

Book Review Peak

Every time I would look at a book I was reading lately on Amazon, I would get a recommendation for “Peak: Secrets from the New Science of Expertise” as another book I might be interested in.  I saw it so many times in fact that I decided to just grab it and give it a listen over the past week.  Of course, it helps that I’ve been on a bit of a journey of exploration into the field of human excellence and this book is right in that sweet spot.

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Book Review: The Power Of Habit

The Power Of Habit Book Review

Over the past several months, I’ve been really quite fascinated by the idea of the power of human potential.  I have found myself thinking more and more about the difference between people who achieve incredible things, those of us who are largely average with mediocre accomplishments and then the people who struggle to get anything done at all – what differentiates us?

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Book Review: Idea To Execution

Idea To Execution Book Review

I’m going to admit it, the subtitle of Idea To Execution totally sold me on the book – “How to Optimize, Automate, and Outsource Everything in Your Business”.  This is something that I’m always looking for but even more so at this time of the year – as we start 2017, I’m looking at this as the year I scale Casual Marketer a bit more, so I figured this might be a good book to sink my teeth into.

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Don’t Be Like The Airlines

I’m a firm believer that you can learn so much about how to run your business by watching how other companies and industries run theirs so badly. One of my prime whipping boys is the … [Read more]