Do You Have Backup Tech?

technology redundancy

It’s Saturday as I write this and this morning I had to drag myself out of bed at 6:30am to drive my son to his soccer game which kicked off at 8:30am.  I’m not sure who decides to schedule these games at such ungodly hours on a Saturday morning but I will find this person and we will have words.

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Short Changing Your Side Hustle

setting expectations correctly

One thing most of us have in common these days is that we lead a busy existence and we’ve always got something on.  If you have a job and some kids, you’re probably like me and you find yourself getting to Friday thinking, “Holy hell, where did the week go and why I am so tired?”

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Time To Double Down

GDPR opportunity

Within the next 24 hours, the world is going to stop spinning on its axis and the fleas of a thousand camels will infest the armpits of people who are not GDPR compliant.

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Truth in Advertising

truth in advertising

In an Australian Federal Court today, a judge ruled that Telstra, the country’s largest communications company had misled consumers in a recent advertising where it promoted an “unlimited” mobile broadband plan that really wasn’t “unlimited”.

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The Art of Scarcity

intentional scarcity

One piece of commonly accepted wisdom among the Internet Marketing expert crowd is that you have to “earn” a sale by asking for it.  They spend a mess of time talking about a bunch of crap that effectively boils down to asking people to, “buy my stuff”.

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She Said It Smelled Red

unique perspective

Growing up, there was a girl that I knew who was so smart, she actually came across as quite strange to other children.  I was always considered very smart and bright, but this girl was weirdly intelligent – I’m talking savant like intellect.

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