When you decide to setup your own business whether it’s a full-time thing, a side hustle or just a hobby, you’ve made the decision to take on some risk.
One thing that always irritates me is when someone asks to “pick my brain”. The reality is that people who are smart or successful that I know rarely do this – they usually just ask if they can buy some of my time to run some ideas past me.
This week I’ve been having a lot of trouble getting to sleep. Every night over the past few days, 11pm rolls around and I’m just not tired. I go to bed and just lay there or I stay up until like 2am reading and watching TV.
Over the last couple of days, I’ve been engaged in various conversations with people about how people revert to form when under pressure and that you have to put in a concerted effort to really change who you are.
At the moment, I’m listening to the new book by Inc writer Jeff Haden entitled, “The Motivation Myth”. The premise of the book is that it will show you that external motivation isn’t something you need to inspire you or motivate you to act and be successful.
People who get to know me through Casual Marketer are very excited to talk to me about business and ask me questions.
This afternoon, I was sitting in a cafe having an afternoon coffee to get my mind jumpstarted back into action. The 3pm trough had hit and I was starting to feel my brain go soft and concentration became difficult. Having read “When” by Dan Pink recently, I knew that this meant it was time for me to break the cycle, so that’s what I did.
If you know me personally, you’ll know that I’m a big fan of the Pareto Principle – the more commonly referred to, “80/20 rule”. When I see something happening, I immediately try and break it down into the 80/20 pieces and work out where the ACTUAL value is versus where the bulk of the low-value effort is.
When you’re trying to build an online business for any length of time and you’re not having success no matter what you try, it can become rather demoralizing. This is actually a pretty common occurrence that I see from people – they’ve put a bunch of work in, they’ve bought all the tools and taken more online courses than you could shake a stick at but it’s still not happening.
This morning I had a conversation with someone through work who was under a great deal of pressure to deliver outcomes. He was struggling and it was obvious that the weight of his situation was starting to get to him.