You’re Not The Hero of Your Story

storytelling hero

One of the big trends in selling over the past year or so in the online marketing community is the notion of selling with stories.  I’m quite a fan of this idea and it’s something I’ve been doing for a few years as telling stories is my most natural way of getting my point across.

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At Least Try and Be Memorable

being memorable

Let’s just put it out there right away, blogging and writing on a frequent basis to an audience is hard work.  I literally know hundreds of people who have thought, “Yeah, I have something to say, I’m going to blog (or write emails) on a frequent basis to my audience” and they get into it but somewhere around six to ten posts, they lose inspiration.

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Lofty Goals Often Look Like Madness

big hairy audacious goals

To those who lack vision, people who have lofty ambitions and high expectations are often considered crazy.  These people see the world through a prism with limited color possibility – to them, everything has a natural ceiling where just standing upright will result in you bumping your head.

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