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Online Business For The Busy Person - Casual Marketer

Different Ways of Working

changing your working habits

Over the past few weeks, we’ve been packing up the office in my day job as we prepare to move to a new office building.  The company where I work have been in this particular building for about 15 years, so as you can imagine, we’d all become quite entrenched.

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Pretending to Like Hard Work

value of hard work

Today’s subject of this post is probably somewhat unintentionally misleading – I don’t think there’s anyone who LOVES doing something that’s hard work.  There’s a reason it’s called “hard” work and that’s because it’s hard and not easy!

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Dealing With The Angry Mobs

internet hordes

Ok, let me put it out there, this post might seem a bit political, so if you’re easily offended, just stop reading.  It’s not really political in nature, although that won’t stop people from thinking that it is and no doubt, some of my own personal biases will seep into the commentary.

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Resetting Expectations For Yourself

setting expectations

Today is the last day of the month of April and so I’ve started the process of pulling together my metrics for the month with respect to Casual Marketer so I can see how I’m doing against my KPIs.

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Personality isn’t a Business Model

personality isn't enough

Today I had someone I know ping me on Messenger for a bit of advice about what they should do next as their last three online business attempts had failed.  I was sitting in the car avoiding the rain while at my son’s soccer game and I had nothing but time on my hands, so I figured why not hear his ideas and see if any of them made sense.

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Knowing When Something is Worth Pursuing

decision making framework

Today, I was presented with a strange opportunity that I normally would have dismissed out of hand, but as I read the email, I found the wheels turning thinking about how I could make it happen.

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Taking Care of Yourself

putting yourself first

One of those cliche truisms that you hear bandied around quite a bit from life coaches and the like is, “put your own oxygen mask first.”  As a rule, this makes a lot of sense and is something that I think about a fair bit on a wider scale – if I’m broken, then I’m incapable of helping anyone around me.

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All-in-One vs Bespoke Tech Stacks

marketing technology

I love my iMac.  I bought it in late 2010 with the highest spec available for a 27″ iMac – I literally had Apple throw everything they had at it.  My feeling was that if I could spend a bit extra, then as a workhorse desktop computer, it might last a good five years.

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Are You Being Honest With Yourself?

self-reflection

Someone once said to me, “The most convincing lies are the ones we tell ourselves”.  I had a reason to think about this the other day when I was looking at some of the monthly numbers in a few of our online businesses and noticed something interesting about a particular web property that one of our clients owns.

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