Today is going to be about something that’s been bothering me this week.
Marketing does not mean lying.
Dessert Before Dinner
When you do any kind of business coaching with people who work in the online space, it can be a real eye-opening experience. I once had someone tell me that their coaching clients were like liquorice all-sorts – it was just a random crapshoot about whether or not you’d like them.
Schrodinger’s Happiness
Today, I’m going to share something a little different with you.
I find things that happen in threes within close proximity to one another kind of fascinating. Maybe it’s a crazy superstition or whatever, but I find it weird. This morning I was on the bus and within ten seconds I came across three things revolving around “happiness”.
Building Out Marketing Systems
Yesterday’s post received some interesting responses.
Normally, much of the feedback for my emails comes from people who are subscribers to the Casual Marketer Monthly Newsletter. I’d say about 80%, in fact, comes from subscribers which are probably what you’d expect because people who pay for the newsletter are probably the most engaged readers.
Getting Yourself Unstuck
Alright, I’m going to warn you up front… This is a pretty long email and it gets pretty detailed and at times rather esoteric. I think it’s really worth reading for everyone, but I’ll be honest, it’s a bit dense in places.
You’ve been warned!
But My Business Is Unique
I was talking to someone the other day about what they wanted to do with their business and bringing it online. The conversation started with this individual saying they felt their market, from an online perspective was underserved and that their products were without a doubt the best in the world. They were supremely confident that within six months, the online side of their business would be massive.
Is It Time To Quit?
Ok, let’s start by saying that you shouldn’t get the wrong impression, I’m not contemplating hanging up my email spurs or anything like that. Today we’re going to talk about quitting in a more general sense.
Creepy Marketing
I’ve been trying to figure out how to work this story into an email for over a month now and I was telling a few people last night about it. Then today, my wife sent me a text message and the whole thing came together!
Choosing Who You Work With
I had one of those good evenings where I went out with a bunch of people I really like from a community I’m a member of and had a great time. Out of one of the conversations sprung a really good topic for an email…
Breaking The Fourth Wall
I received a really unbelievable email overnight and I figured that I’d take the time to share the gist of it with you.