Handling What Life Throws At You

Today I spent 10 hours driving almost 900km from Sydney to Melbourne because of a family health emergency.  I don’t mind the drive, but after about five or six hours, you start looking forward to …

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Shopper And Collector Clients

Two of my favourite types of customers or clients are those that I refer to as “shoppers and collectors”.  As far as customers go, they are the lowest touch, least hassle people you have to …

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Pretend Experts

The idea of “fake it ’til you make it” is pretty common in most aspects of doing business online.  If you’re one of the three people out there who’ve never heard of this phenomenon, allow …

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Making It Easy To Buy For Your Customers

One of my absolute pet peeves in life is when someone makes it incredibly difficult for me to do business with them.  This can be hiding buy buttons on a video sales letter, making me …

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Handling Sticker Shock

If you’ve ever had to deal with pitching to a client, you’ve inevitably come across the problem of “sticker shock”. For those of you unfamiliar with the term it’s the idea that when a customer …

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Do Your Customers Really Know You?

I had a nice quiet weekend planned, maybe do a bit of work on the site but largely recover and look forward to a big week ahead. However, to quote Scottish poet Rabbie Burns, “The …

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Really Good Bad Ideas

Not all ideas are created equally.  Occasionally we have ideas that on the surface seem like they’ll be awesome, but then as we begin to do some validation of the ideas, they prove somewhat less …

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Being Passionate About What You’re Doing

People never cease to amaze me. I was sitting down this morning having a coffee and a nice bacon and egg roll at one of my favourite cafes on my way to work and the …

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Do Unto Others

One thing I absolutely pride myself on with any marketing that I do is that I hold myself to a very high ethical standard.  I follow a very simple rule: “Don’t do anything that I …

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Having Healthy Scepticism

I have a healthy scepticism of most things I read and watch on the internet.  I’m not some kind of loon that believes that the moon landings were faked and that we’re ruled by lizard …

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