Pretend Experts

The idea of “fake it ’til you make it” is pretty common in most aspects of doing business online.  If you’re one of the three people out there who’ve never heard of this phenomenon, allow …

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Handling Sticker Shock

If you’ve ever had to deal with pitching to a client, you’ve inevitably come across the problem of “sticker shock”. For those of you unfamiliar with the term it’s the idea that when a customer …

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Really Good Bad Ideas

Not all ideas are created equally.  Occasionally we have ideas that on the surface seem like they’ll be awesome, but then as we begin to do some validation of the ideas, they prove somewhat less …

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