Handling What Life Throws At You
Today I spent 10 hours driving almost 900km from Sydney to Melbourne because of a family health emergency. I don’t mind the drive, but after about five or six hours, you start looking forward to …
Today I spent 10 hours driving almost 900km from Sydney to Melbourne because of a family health emergency. I don’t mind the drive, but after about five or six hours, you start looking forward to …
Two of my favourite types of customers or clients are those that I refer to as “shoppers and collectors”. As far as customers go, they are the lowest touch, least hassle people you have to …
The idea of “fake it ’til you make it” is pretty common in most aspects of doing business online. If you’re one of the three people out there who’ve never heard of this phenomenon, allow …
One of my absolute pet peeves in life is when someone makes it incredibly difficult for me to do business with them. This can be hiding buy buttons on a video sales letter, making me …
If you’ve ever had to deal with pitching to a client, you’ve inevitably come across the problem of “sticker shock”. For those of you unfamiliar with the term it’s the idea that when a customer …
I had a nice quiet weekend planned, maybe do a bit of work on the site but largely recover and look forward to a big week ahead. However, to quote Scottish poet Rabbie Burns, “The …
Not all ideas are created equally. Occasionally we have ideas that on the surface seem like they’ll be awesome, but then as we begin to do some validation of the ideas, they prove somewhat less …
People never cease to amaze me. I was sitting down this morning having a coffee and a nice bacon and egg roll at one of my favourite cafes on my way to work and the …
One thing I absolutely pride myself on with any marketing that I do is that I hold myself to a very high ethical standard. I follow a very simple rule: “Don’t do anything that I …
I have a healthy scepticism of most things I read and watch on the internet. I’m not some kind of loon that believes that the moon landings were faked and that we’re ruled by lizard …