People who get to know me through Casual Marketer are very excited to talk to me about business and ask me questions.
Learning to be Discreet
This afternoon, I was sitting in a cafe having an afternoon coffee to get my mind jumpstarted back into action. The 3pm trough had hit and I was starting to feel my brain go soft and concentration became difficult. Having read “When” by Dan Pink recently, I knew that this meant it was time for me to break the cycle, so that’s what I did.
The 80/20 Rule of Online Business Success
If you know me personally, you’ll know that I’m a big fan of the Pareto Principle – the more commonly referred to, “80/20 rule”. When I see something happening, I immediately try and break it down into the 80/20 pieces and work out where the ACTUAL value is versus where the bulk of the low-value effort is.
Can Anyone Succeed?
When you’re trying to build an online business for any length of time and you’re not having success no matter what you try, it can become rather demoralizing. This is actually a pretty common occurrence that I see from people – they’ve put a bunch of work in, they’ve bought all the tools and taken more online courses than you could shake a stick at but it’s still not happening.
Driving Yourself to Outcomes
This morning I had a conversation with someone through work who was under a great deal of pressure to deliver outcomes. He was struggling and it was obvious that the weight of his situation was starting to get to him.
Adapting To Market Dynamics
The other day, I wrote about the idea of Hyper Convenience and how customers now not only expect high-quality goods and services, but they want it five minutes ago.
There was some irony in that email that was entirely unintentional.
Monthly Update – January 2018
One of the things that I talked about earlier in January as part of the changes that I was making to the overall Casual Marketer business was that I was putting in place some metrics for tracking progress and setting some KPIs for myself.
The World of Hyper Convenience
Today, I had an interesting realization in the strangest of places and it’s a pretty weird story, so sit back and hold on to your hats.
The Church of Failurism
In general terms, I’m not really a tennis fan. I don’t mind batting a ball around the court for a bit on occasion, but sitting down and watching it on TV, not really my thing. In fact, I find watching women’s tennis downright annoying – all the grunting and carry on just makes me want to tell them to shut up.
Knowing Your Body Clock
Over the last few days, I’ve started reading Dan Pink’s new book, “When”. Pink has written numerous quality books including, “To Sell is Human”, “Drive” and the wildly underrated “Free Agent Nation” which was a decade ahead of its time.