Over the last couple of days, I’ve been engaged in various conversations with people about how people revert to form when under pressure and that you have to put in a concerted effort to really change who you are.
At the moment, I’m listening to the new book by Inc writer Jeff Haden entitled, “The Motivation Myth”. The premise of the book is that it will show you that external motivation isn’t something you need to inspire you or motivate you to act and be successful.
People who get to know me through Casual Marketer are very excited to talk to me about business and ask me questions.
This afternoon, I was sitting in a cafe having an afternoon coffee to get my mind jumpstarted back into action. The 3pm trough had hit and I was starting to feel my brain go soft and concentration became difficult. Having read “When” by Dan Pink recently, I knew that this meant it was time for me to break the cycle, so that’s what I did.
If you know me personally, you’ll know that I’m a big fan of the Pareto Principle – the more commonly referred to, “80/20 rule”. When I see something happening, I immediately try and break it down into the 80/20 pieces and work out where the ACTUAL value is versus where the bulk of the low-value effort is.
When you’re trying to build an online business for any length of time and you’re not having success no matter what you try, it can become rather demoralizing. This is actually a pretty common occurrence that I see from people – they’ve put a bunch of work in, they’ve bought all the tools and taken more online courses than you could shake a stick at but it’s still not happening.
This morning I had a conversation with someone through work who was under a great deal of pressure to deliver outcomes. He was struggling and it was obvious that the weight of his situation was starting to get to him.
The other day, I wrote about the idea of Hyper Convenience and how customers now not only expect high-quality goods and services, but they want it five minutes ago.
There was some irony in that email that was entirely unintentional.
One of the things that I talked about earlier in January as part of the changes that I was making to the overall Casual Marketer business was that I was putting in place some metrics for tracking progress and setting some KPIs for myself.
Today, I had an interesting realization in the strangest of places and it’s a pretty weird story, so sit back and hold on to your hats.