Meeting Your Customer Where They Are

There are so many people that I know now who have largely stopped watching television entirely or at the very least have given up on broadcast television.  The changes in technology have rendered the traditional form of scheduled TV pretty much pointless.

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One Of Those Days

Today started out being a pretty good day.  I had a good night’s sleep but was woken up a bit early by a couple of helicopters zooming overhead and waking up some birds that made a bunch of noise.  I had a good morning at home before heading into the office and I caught up with a friend for morning tea who I’d not seen for quite a long time.

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Nobody Cares

This past weekend we had some family over and my brother-in-law asked me about Casual Marketer and what it was because my mother-in-law had mentioned something or other about my writing.  I proceeded to give him a high-level overview of the whole physical newsletter concept and how I write daily emails which I turn into blog updates.

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Transitioning To Mastery

There’s a saying that I really like, “When the student is ready, the teacher will appear.”  I’m not really someone who buys into that kind of faux mysticism nonsense, but I think there’s actually something else going on with that phrase.

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Being Honest About Failure

This is going to probably be a difficult blog post for some people to read.  Whenever I talk about failure, I always get some really heartfelt and introspective responses from people.  When we have success, it’s easy to deal with, but when we know that something isn’t working it gnaws at us and we begin to question everything.

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Being Good At What You Do

This evening I went out with some people from work for a few drinks.  I don’t actually drink alcohol so I was there really for the social event because I actually like the people I work with.  It ended up being a late night because myself and one of the other senior people I work with hung back to discuss business and our take on everything.

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Is What You’re Doing Really Important?

People who take themselves and their business too seriously really kind of annoy me.  I sometimes find myself sitting on a plane or a bus listening to a podcast where someone is talking about how they are going to “make an impact” or that something they are doing is a “game changer”.  Almost immediately, I lose interest in what that person is saying because, for the most part, that kind of statement shows an overall lack of perspective and self-awareness.

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Exceeding The Anticipation

I’m one of those people in life that really, really doesn’t like “anticipation”.  I get irritated and agitated when I want something and have to wait for it.  As a kid, I was a nightmare for my parents because I would be roaming the house trying to find all the Christmas presents so I knew what I was getting.

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Walking The Promotional Tightrope

There’s a very fine line between being too over excited and too coy when it comes to promoting your company or one of your products or services.  You occasionally run across things that make you think, “Seriously, where has this thing been all much life” and other times you see people promotion the hell out of themselves or their products that just make you roll your eyes instinctively.

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The Calm After The Storm

Recently I was working on a new offer for clients – during the initial stages of thinking and planning, I was fueled by excitement for the idea and possibilities.  Then when I was actually pulling the offer together I was motivated to get it completed.

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