I’ve spoken to you before about the internet startup fanboys and their love affair with the idea of “failing fast”. That’s just a great way to allow yourself off the hook for being unwilling to put the work in to be successful, for having crappy ideas and for executing badly. It’s also pretty easy to fail fast when some VC douche is handing you over some poor schlubs pension plan and you’ve not really had to work for it.
Self Constructed Obstacles
One of the things I see from new coaching clients regularly is that they spend far more time convincing themselves why they can’t do something than doing anything else. They impede their own progress by finding ways to not move forward.
Swimming With Sharks
One of the most frustrating, embarrassing and deflating things that you can ever have happen to you in business is to be burnt by a business partner. This is someone you’ve trusted, you’ve invested yourself into (time, effort, money, etc) and you’ve set out with the best of intentions to have great shared success with them, but then they basically screw you over.
Stealing Time For Yourself
When you make the decision to start your own business on the side or in conjunction with other commitments you have, one thing that you are tacitly doing is giving away some of your own personal time.
Appreciating What You Have
It’s not too often that I get all philosophical or heaven forbid sentimental, but I just received an email from someone who receives these daily emails telling me about how hard they were working, that their results were rather poor and how frustrated they’d become.
Choosing Your Channels Wisely
A few months ago I wrote a fair bit about the idea of “Content Marketing 2.0” and my thoughts about how some of the most commonly held ideas were wrong.
Doing A Business Reboot
Sometimes even the best thought out plans that you execute to the best of your ability don’t really work out. In business this happens way more than 50% of the time – someone gets a great idea, they invest time, energy and money into the business and despite their best efforts, the effort fails.
Avoid The One Legged Stool
When you’re building your business, the one thing you are always having to keep trying to balance is the desire to double down on winners and not putting all your eggs in one basket. It can be quite a challenge to get this balance right, especially when you’re just starting out and you’re seeing your first successes.
The Value Of Consistency
I often look back at things in my life where I’ve had success and where I’ve had failure to try and establish a pattern. Sometimes things work out the way they do because of a confluence of different variables ranging from luck to circumstance. Much of the time though, I think we have a role to play in shaping our own outcomes.
Sharing Your Story Of Overcoming Adversity
Back in the May 2016 issue of the Casual Marketer Monthly Newsletter, I wrote about how you need to craft your personal story as part of your marketing. I personally think that’s one of the best issues of the newsletter (you can buy that one issue as a back order if you’re not a subscriber) because it goes into the psychology of establishing credibility and authority with your audience.