We’re rapidly approaching the halfway point of 2016 and I always like to use this time of year to re-evaluate where I’m at in what I’ve achieved. This year has been interesting because I started doing Casual Marketer and this has kind of been my main singular focus of activity.
Good Ethics Matter More Than Results
In the world of marketing your business online, there are people who would tell you unequivocally that the only thing that matters are results. Those people are often the shadiest people you’ll ever meet or they’re incredibly unsuccessful and therefore so desperate to have some level of success that they’ll toss their ethics in the bin for a few bucks.
Keeping Things Simple
One of the biggest barriers to entry for new people in building their online business is the feeling of overwhelm that people can get because of all the technology involved. When you think about it, it’s quite a complex operation: you have to set up a web page, you have to have the ability to take payments and you need some form of technology in most cases in delivering what you’ve sold.
Working To The Point Of Exhaustion
As an avid reader of this blog, you’ll know that I place an extremely high value on working hard. In fact, the whole underlying premise of being a Casual Marketer is that you’re taking on building a business as a side hustle project, so hard work isn’t a “nice to have” quality, it’s a requirement.
Turning Mistakes Into Successes
One of the most universally accepted things in life is that we all make mistakes. As hard as this may be to believe, even I’m prone to the occasional blunder and misstep – it’s infrequent, but it does happen from time to time.
Niching Down Into A Better Market
Today is the end of Day Four of the most epic house move ever (at least that’s what it feels like for me). We started the efforts on Friday and now we’re at the close of play on Monday evening (it’s 10:30pm as I write this) and I stopped working about an hour ago.
The “I Just Want To Help People” Lie
When someone writes a book entitled “All Marketers Are Liars” they are pretty much putting it out there that you should take everything they themselves say with a grain of salt. That’s the title of a Seth Godin book and if you haven’t read it, I highly encourage you to do so – I think Purple Cow and Tribes are better, but All Marketers Are Liars is still an interesting read.
Going On A Content Consumption Diet
There is more fascinating, educational and useful content produced online every day than any one person could practically consume in a dozen lifetimes. With that said, you do run across people who seem to want to try and master everything being produced by other people.
Delivering During Disruption
I’m moving house at the moment. We’re not moving far, just a couple hundred metres up the road, but we still have to pack everything up, put it in boxes, shift it to the new place, unpack and resettle. It’s a fair bit of work.
Are You Just Playing Follow The Leader?
One thing that I routinely tell my coaching clients and remind myself of is that pretty much nothing that I do or create online is really “original”. For some people, that’s impossibly difficult to accept – they believe they’re a special little unicorn, all unique like a perfect little snowflake.