Every now and then I see something in the world of marketing online that makes me laugh. The one I’m thinking of today happened about six months ago and it involved a book launch. The guy with the new book has a pretty substantial following and he worked his audience hard to get them to buy his book on Amazon.
Canaries And Bellwether People
There are certain people in life, and especially some on the internet, who I think about as my own personal little bellwethers and canaries. That seems like an odd statement so let me start with some definitions and move on to explaining what I mean.
Confusing Selfishness With Service
When I am creating a new product or service, my thought process is pretty simple, I ask two questions:
“Does this thing offer value and solve a problem for my customers?”
Blogging For Dollars
One of the questions I get asked most frequently is, “Can I make a full time living online as a blogger?” I find this question strangely difficult to answer for a couple reasons. First of …
The Clarity of Shoshin
In Zen Buddhism there is a concept called, “Shoshin” and it translates to the idea of the “beginner’s mind”. I thought having just passed the 100-day mark of Casual Marketer that I’d take the time …
Celebrating 100 Days of Emailing Daily
Today is the 100th consecutive day I’ve sent out an email to my subscribers for Casual Marketer. I’m pretty proud of this achievement because when I started this project, one of my overarching objectives was …
Intellectual Stagnation
I was reading in the newspaper here in Sydney today a politically charged article where the person writing it took the position, “You don’t have to have the answers to challenge the status quo.” We …
Staking A False Claim
One of the worst pieces of advice I hear floating around the online business world is, “Stake your claim.” This is where someone basically decides to give themselves an illustrious title that means nothing and …
The Knowledge Worker Economy
You hear a lot these days about how a big part of the future is the “gig economy” where people work for themselves competing for gigs. Obviously, the poster child of this whole thing is …
My Love/Hate Relationship With Branding
I openly admit that I have a “Love/Hate Relationship” with branding when it comes to my own products and services. I’ve been on both sides of this relationship and have landed firmly on the side …