Do We Even Matter To Each Other?

Competition

Some people obsess over competition in their market or niche. In this article we explore the truth about why worrying about competition is a waste of time.

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Race To The Bottom

Race To The Bottom

Marketplaces evolve in a consistent way and over time you start to see a pattern of behaviour form. Unfortunately, someone always gets lazy and drops their prices.

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Who Do You Serve?

Who Do You Serve

Your best interest and that of the customer may not always align. If you try and get everyone on the same page but the customer refuses, then you need to look out for your own best interest.

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Change Is As Good As A Holiday

change

Change is a powerful force, but it needs to be controlled and used properly or you stand the risk of destroying something valuable for absolutely no valid reason.

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Dealing With Distractions

distraction

It’s easy to become distracted and get sucked into the latest “Bright Shiny Object” but the reality is, you need to have self-discipline and focus to be successful.

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Borrowing Authority

Authority

The key to your success in any market comes from building an authority. One of the best ways to gain authority is to borrow it from other people in your niche.

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Here Today, Gone Tomorrow

product launch

Many people think that the pinnacle of running their online business is the “Product Launch” but the reality is, that’s just the starting point to build momentum for a good business.

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You’re Being Lied To

Marketing Lies

People who show you how much money they earn are often times trying to trick you. It’s a con job to build trust and affinity so that they can sell to your more easily.

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Customer Support Isn’t An Afterthought

Customer Support

When you think about customer support, you’re probably not seeing it as a marketing opportunity, but it is. Your clients and customers are struggling and you have a chance to improve their satisfaction.

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