Speaking Your Market’s Language

knowing your niche

Imagine for a second that you decided to move rural China and your dream was to set up a little cafe that specialized in serving bagels and filtered coffee.  You’re very excited about your idea, so you go through the appropriate channels to get your business license and immigration sorted out, you order the ovens, find suppliers of the essential ingredients and basically, you’re ready to go.

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Elevating Your Production Values

lifting your production value

When you create information products, there is a balancing act that you go through with every new thing that you create – how much time/money/effort do you spend on polishing the product versus just getting the information into a “good enough” state where you can be satisfied to put it into the market.

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Being Clear On What You’re Selling

delivering outcomes

There’s something that happens sometimes where your clients and customers sign up for your service but then appear to be unhappy or confused.  Usually, this can manifest itself in negative reviews and feedback or a bunch of seemingly weird questions.

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Completing the Last Mile

going full-time

One of the things I get asked about a lot is at what point do you know if you’re ready to take the plunge and start running your online business or freelancing gig full time.  People all want to know at what point they can cast off the shackles of their regular job and start enjoying the freedom of being their own boss.

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Your Landowner Owes You Nothing

building on someone else's platform

I’m not entirely sure what it is at the moment, but the topic of digital sharecropping has kept coming up repeatedly over the last week or two.  Maybe there’s a bit of observational bias at play where I’m talking about it, it’s front of mind and I’m seeing it more often.

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Searching For Excuses

making excuses

There are people in this world who spend a disproportionately high percentage of their time trying to come up with excuses as to why they shouldn’t do something that they know they really ought to be doing.

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Farewell Tours on Facebook

leaving Facebook

Another day, another marketing type person having a grand, farewell tour on Facebook.  You know the drill, they tell everyone they are done with Facebook because and they just feel it’s time that they moved on.

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Profit is not a Dirty Word

Profit is Good

I had a big presentation to do today for a client in my day job.  We’ve been downselected to the final bidder on a fairly significant contract worth about $30m over five years, so we’re just in final negotiations and sorting out the finer details of what the service is going to look like.

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Impending Privacy Changes

GDPR Privacy Changes

Yesterday I spoke about Facebook and the fact that Mark Zuckerberg, for all of his obvious intellect and talent, is probably a sociopath and his company has some serious ethical issues they need to address.  It would be foolish to think that governments around the world won’t now be catching up and clawing back some control here.

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