Good marketing is part mad genius, part blatant copying and developing consistently good habits. It’s like developing muscle memory and building your marketing muscles.
Failure used to have a stigma attached to it, but not anymore. The Silicon Valley Unicorns almost seem to enjoy failing. Learn how to not be the last one without a chair when the song stops playing.
Sometimes we spend a great deal of time building an email list and do nothing with it. Convention “marketing expert” wisdom says to toss it and start again. As usual, that is terrible advice.
We’ve all bought something and almost immediately felt that pang of regret known as Buyer’s Remorse. The secret though is what do you do next to stop yourself from compounding your buying mistake.
My secret ingredient for everything I do isn’t sexy. It’s not some traffic hack or copywriting wizardry, it’s something that almost anyone can do, they just choose not to!
It can be tough listening to people tell you what you’re doing is wrong, but the reality is you can’t please everyone, so focus your message on your target audience.
